Compass Designs .net

Over the last week I have been talking (How to Track Offsite Links for Google Goals in Joomla) about how to use Google Analytics for your Joomla Joomla site to better track conversions, marketing efforts, and the usability of your site.

Allowing users to register at a Joomla site is very very common. It also makes a great goal to track. Discovering the URL to use in the funnel path is a little tricky, as there is a confirmation email involved. When users register on a Joomla Joomla 1.5 site, they get a confirmation email with a link to click on. This is the URL you need to use as the goal URL.

But for your continuing Google happiness, here is the inside scoop on how to do this, whatever your site, this URL is always the same, and here it is.

Google Goals. Love 'em, use 'em, make business decisions based on them.

If you didn't know what a "Google goal" is, its a feature of Google Analytics. It allows you to set up a specific and discrete goal for something on your website. Examples might be:

• Making a purchase
• Downloading a white paper
• Filling out a contact form
• Downloading a file

I'd thought I'd share some help I passed onto students from the Web 2.0 Marketing with Joomla Graduate Course. The class are developing goals for their case study websites and pondering how best to set them up.

Recently I wrote an article that proved to be immensely popular. I then thought it would be good to reach out to a favorite Joomla Joomla! blog of mine: Compass Designs. Here is a companion piece to my original post on promoting your Joomla Joomla content, Five (more) tips to promoting your content.

Over the last week weeks I have be preparing for my graduate class (starts Saturday!) on Web 2.0 Marketing with Joomla. I was on the lookout for a simple plugin that could provide a Tweet this link to twitter and show it in blog posts and articles.

I was surprised that I couldn't find one, apart from the Javascript "tweetmeme" script. This works well, but inserts *their* twitter name into the tweet.

So, I pinged Fotis at Joomlaworks and we collaborated on an easy solution. The AutoFooter Tweet This Joomla plugin that will allow you to put HTML code as well as a tweet this link in all articles.

If you didn't know, I am a great fan of iContact.

I think that every website should be engaged in email marketing, and I think 3rd party systems are better than Joomla Joomla extensions.

But there is one feature that's missing, the ability to create a segment of anyone that's ever opened or clicked on one of your emails.

Being able to segment your email lists is real really important. Companies such as Amazon excel at this and their ROI on email shows it.

How does iContact Handle Segments

You can have up to 10 segments in iContact. You can also create custom fields and use them to create these segments. There is also a neat feature where you can look at the tracking of a single email and create a segment of everyone that has clicked/opened.

The trouble is, it will create a segment for each email, and you are limited to only 10. There really needs to be a feature where you can ADD to a segment, but until then, here is the workaround :)

$50 off CMS Expo- April 30th & May 1st in Chicago!

Our friends at the CMS Association are back this spring with another spectacular conference for Joomlaheads and open source CMS fans generally- the second annual CMS Expo in Chicago!

Here's how they explain what Joomla CMS Expo Chicago is:

"The CMS Association invites you to come for two high-energy days of Joomla training on top CMS solutions Joomla Joomla, Drupal and Alfresco. With over forty CMS learning sessions in six training tracks, CMS Expo has all you need to get up to speed on the latest content management techniques and trends"