Compass Designs .net

If you didn't know, I am a great fan of iContact.

I think that every website should be engaged in email marketing, and I think 3rd party systems are better than Joomla Joomla extensions.

But there is one feature that's missing, the ability to create a segment of anyone that's ever opened or clicked on one of your emails.

Being able to segment your email lists is real really important. Companies such as Amazon excel at this and their ROI on email shows it.

How does iContact Handle Segments

You can have up to 10 segments in iContact. You can also create custom fields and use them to create these segments. There is also a neat feature where you can look at the tracking of a single email and create a segment of everyone that has clicked/opened.

The trouble is, it will create a segment for each email, and you are limited to only 10. There really needs to be a feature where you can ADD to a segment, but until then, here is the workaround :)

In a previous post, Increase Your traffic with Professional Email Marketing, I briefly discussed how to leverage email marketing to increase the repeat traffic at your website.

To make this easier, Joomlashack has released a powerful Email Newsletter component for Joomla 1.5; we call it J!Contact.

One of the most important things for a successful website is traffic. That might sound like an obvious point, but alot of people get lost in the technology and don't see the forest for the trees. Just traffic isn't good enough, it has to be defensible traffic. Something that doesn't dry up overnight just because you lost your top ten spot in Google.

There are four basic strategies to defensible traffic.