| United Airlines Meets Web 2.0 |
| Thursday, 01 October 2009 08:58 |
|
I have previously blogged about online reputational management, but a more recent event came my way today, and I thought it was interesting to see the effects over a longer term, and the dismal response from the company involved. Last year United Airlines hit the press about breaking somebody's guitar. Not such huge news probably, United has lots of passengers, and probably damages lots of bags, but this guitar belonged to a singer who made a song and video about his trials. The result was a MASSIVE fallout for United, with the video on YouTube getting millions of hits, and the story even making CNN. What truly amazes me is when I search for "United Breaks Guitars" on Google, there are hundreds of results about this story, but nothing I can see from United. Heck, there is even a Facebook and Wiki page about it now! 
I have two questions for you United... 1. Do you really have no-one in your huge company that understands 2. Do you need to hire one? Companies and businesses take note... There is a conversation about you going on right now online, be part of it or get run over by it. |
Build a Successful Joomla Website Today
Want a Joomla website, but don't have an IT department?
Simplweb provides fully managed Joomla hosting on high performance cloud servers. Unlimited support on Joomla, managed backups, security and updates.
Find out more how Simplweb can make Joomla... "Simpl" and start building a successful Joomla webiste with our free month trial. We'll send you some more information and you'll be first in line join the easiest and fastest way to learn Joomla.
Get Joomla SaaS Hosting
Sign up for Joomla Hosting at Simplweb and we'll send you a free signed copy of the best-selling Joomla - A User's Guide when your subscription starts!
Get Joomla Tips by RSS or Email
Get the NEW Joomla 1.6 Book
The new 3rd edition of the best selling Joomla 1.6 book is now available.
New and updated, its everything you need to know about Joomla 1.6!
Joomla! Start to Finish Book
When you're ready to take your Joomla sites to the next level, try Joomla! Start to Finish: How to Plan, Maintain and Execute Your Website.
Â
Classic Blog Posts
- New in Joomla 1.7: Tabs, sliders, and pages
- Joomla 1.7: Expanded User Profiles
- Joomla 1.7 stripping out code? Here's the fix
- Adobe Muse: You're Not Helping!
- Confusion over Joomla versions and releases?
- A Closer Look at Joomla 1.7's Redirect Component
- Joomla 1.7.3 and 1.5.25 Released
- New Search Features in Joomla 1.7
- Joomla's Revised Release Cycle
- How can Joomla ensure that quality support is available to clients?
Latest Blog Posts
- Joomla 1.7.3 and 1.5.25 Released
- Joomla's Leadership Sets 2012 Goals
- Teaching Sells Re-Opening
- World Usability Day, November 10
- New Search Features in Joomla 1.7
- How can Joomla ensure that quality support is available to clients?
- Joomla Roadmap Meeting
- A Closer Look at Joomla 1.7's Redirect Component
- Joomla News, Mid-October Edition
- Joomla 1.7 stripping out code? Here's the fix